For two decades, content strategy revolved around keywords. We built campaigns around search volume, difficulty scores, and keyword placement. The assumption was simple: match the words people type, and you'll rank. AI systems don't work this way. They don't search
Latest Posts
Mapping the AI Knowledge Graph: How to Identify and Own Your Entity Cluster
The Great Visibility Shift: How AI Search Is Rewriting the Rules of Content Discovery
AI search is changing what it means to be "discoverable" on the internet. For two decades, content discovery meant ranking a page, winning a click, and converting that visitor on your site. Now, large language models and AI-powered search experiences
How to Turn ChatGPT and AI Engines Into One of Your Best Conversion Channels
A question I hear more and more is how ChatGPT decides which products to recommend. The short answer is that it doesn’t rank tools the way Google ranks pages. It learns from how the internet explains, compares, and contextualises
The rise of AI agents: A Look at the state of agentic AI in 2025
Artificial intelligence has been through plenty of “next big things.” A decade ago everyone was talking about deep learning; by 2023 we were drowning in large language models. Now, in the middle of 2025, the discourse has shifted again. This
How to validate my startup ideas before building: a practical guide
Before building your startup, it’s crucial to validate the idea. In this post, I share how to talk to potential customers, research the market, create a landing page, and test with an MVP or pre-sales. These steps help confirm demand, saving time and ensuring you're building something people want.
Introducing Magic Lens: Where Selfies Meet Sophistication
In the sprawling digital landscape, the importance of a professional photo – capturing not just your features, but your essence – cannot be overstated. Traditionally, this would involve studio lights, a professional photographer, and a rather hefty fee. However, the digital domain
I've created my first ChatGPT plugin
As someone who has always been fascinated by artificial intelligence and natural language processing, I was excited to hear that OpenAI had given developers the ability to build plugins on top of ChatGPT. It's a simple ChatGPT plugin for managing
Intro to solidity
I've been learning web3 programming via Alchemy University and got my introduction to Solidity. Here's a post to explain the language to beginners. Solidity is a programming language that is specifically designed for the development of smart contracts on the