You’ve optimised for Google. You’re ranking. But when your prospects ask ChatGPT or Perplexity for recommendations, your brand doesn’t show up. Instead, they see your competitors cited as sources, woven into the answer itself. This is the
AEO
A collection of 4 posts
Mapping the AI Knowledge Graph: How to Identify and Own Your Entity Cluster
For two decades, content strategy revolved around keywords. We built campaigns around search volume, difficulty scores, and keyword placement. The assumption was simple: match the words people type, and you'll rank. AI systems don't work this way. They don't search
The Great Visibility Shift: How AI Search Is Rewriting the Rules of Content Discovery
AI search is changing what it means to be "discoverable" on the internet. For two decades, content discovery meant ranking a page, winning a click, and converting that visitor on your site. Now, large language models and AI-powered search experiences
How to Turn ChatGPT and AI Engines Into One of Your Best Conversion Channels
A question I hear more and more is how ChatGPT decides which products to recommend. The short answer is that it doesn’t rank tools the way Google ranks pages. It learns from how the internet explains, compares, and contextualises