You’ve optimised for Google. You’re ranking. But when your prospects ask ChatGPT or Perplexity for recommendations, your brand doesn’t show up. Instead, they see your competitors cited as sources, woven into the answer itself. This is the
ChatGPT
A collection of 4 posts
The Great Visibility Shift: How AI Search Is Rewriting the Rules of Content Discovery
AI search is changing what it means to be "discoverable" on the internet. For two decades, content discovery meant ranking a page, winning a click, and converting that visitor on your site. Now, large language models and AI-powered search experiences
How to Turn ChatGPT and AI Engines Into One of Your Best Conversion Channels
A question I hear more and more is how ChatGPT decides which products to recommend. The short answer is that it doesn’t rank tools the way Google ranks pages. It learns from how the internet explains, compares, and contextualises
I've created my first ChatGPT plugin
As someone who has always been fascinated by artificial intelligence and natural language processing, I was excited to hear that OpenAI had given developers the ability to build plugins on top of ChatGPT. It's a simple ChatGPT plugin for managing