For two decades, content strategy revolved around keywords. We built campaigns around search volume, difficulty scores, and keyword placement. The assumption was simple: match the words people type, and you'll rank. AI systems don't work this way. They don't search
SEO
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How to Turn ChatGPT and AI Engines Into One of Your Best Conversion Channels
A question I hear more and more is how ChatGPT decides which products to recommend. The short answer is that it doesn’t rank tools the way Google ranks pages. It learns from how the internet explains, compares, and contextualises