Nudge theory is a concept that has been gaining popularity in recent years, particularly in the field of product design - see my previous post on Nudge theory. The idea behind nudge theory is that small changes in the design
Behavioural Economics
A collection of 2 posts
Nudge theory in Behavioural Economics
Nudge theory, first introduced by Richard Thaler and Cass Sunstein in their 2008 book "Nudge: Improving Decisions About Health, Wealth, and Happiness," is a concept in behavioural economics that suggests small changes in the environment can influence people to make